Posted on Fri 12 May 2017
Pupils take action to ‘Letter Less’ with Eco-Schools campaign.
Thirty schools across Northern Ireland are determined to combat litter and waste by participating in the Wrigley Company Foundation ‘Litter Less’ campaign. Keep Northern Ireland Beautiful are delighted to be delivering the campaign for the sixth year through the Eco-Schools programme in partnership with the Foundation for Environmental Education. With £43 million spent on street cleaning annually in Northern Ireland this issue is ever more important. The global campaign is running in 27 countries around the world, raising awareness of litter problems and encouraging positive behaviour changes. Over the period of the campaign 729,394 pupils in 1355 schools worldwide have been working on reducing litter and waste to make the world a better place.
Local school St Brigid’s Primary, Newry, completed a very successful clean-up of their village, Whitecross, as part of their Litter Less actions. The pupils were surprised how much litter they found in the area which at first glance seemed quite tidy. A closer look soon revealed lots of rubbish stuck between fences and under bushes. The pupils were proud of the 15 bags of rubbish they collected and pleased that the village is now a better environment. The school has also been in touch with Indian Eco-School, Vidya Niketan School, Jamnagar, to swap stories and ideas of how to reduce litter in their local communities and have learnt much about the global problem of litter.
Alex West, Senior Corporate Affairs Manager at Wrigley UK said: “At Wrigley, we take the issue of littered gum very seriously and firmly believe that education is the only long term way to tackle it. Litter Less is a fantastic example of the work we do with partners to educate young people about looking after their local area and disposing of litter responsibly. Wrigley are delighted to be able to continue to support this work and encourage the creative and innovative approaches young people are taking to reduce litter in their communities.”
Ruth Van Ry, Eco-Schools Coordinator, Keep Northern Ireland Beautiful said: “This is the 6th year of the Litter Less Campaign which is really proving to be a great way to educate our young people further on the positive reasons for littering less. The 30 schools will be supported to implement practical actions to reduce littering and it is fantastic to see that many of the schools are planning to get the wider community involved too. Well done to the pupils of St Brigid’s for a great job done!”