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Posted on Tue 18 Sep 2018

The Litter Less Campaign - Seven Years of Positive Change

The latest phase of the campaign reached 357,516 students from 546 schools across 15 countries and marks changes in students’ perceptions, behaviour about litter


In September 2018, the Litter Less Campaign will enter its eighth year and since its inception has engaged over 2 million students around the world.

The Litter Less Campaign is a joint initiative between the Wrigley Company Foundation and Foundation for Environmental Education (FEE) that aims to educate young people about the issues surrounding litter, to encourage them to make positive waste disposal choices, and to inspire them to engage their communities in anti-litter activities.

Keep Northern Ireland Beautiful are seeking to engage 30 primary schools and 20 post primary schools through the Wrigley Litter Less Eco-Schools and Young Reporters for the Environment campaigns in 2018/19.

There is seed funding available to kick start your own litter or waste themed campaign and media workshops for post primary schools involved in YRE.
The main objectives of the Litter Less Campaign are to:
  • Raise awareness of how litter and waste affect the local environment
  • Improve the way students and schools approach waste management
  • Give young people the knowledge and practical skills to prevent and manage litter
  • Provide students with a platform to report on litter issues in their communities
  • Encourage collaboration and the sharing of best practices between schools
  • Involve the local community to actively address the issue of litter
An overall evaluation of the campaign’s impact indicates students’ awareness, knowledge and behaviour has grown by over 10%. This is a very significant educational improvement considering the Litter Less Campaign is a relatively condensed and inexpensive project for schools to implement. During the past year of the campaign, we documented positive change in Eco-Schools students’ awareness of litter and waste issues in 30% of the population, when compared with control students. Additionally, positive change in YRE students’ knowledge about waste production, fate and recycling improved by 21% when compared with control students.

If you are interested in taking part in this year’s Wrigley Litter Less campaign please contact Francesca.dipalo@keepnorthernirelandbeautiful.org